Blog Chatter Can Triple Future Sales Of Music Albums
According to a recently published research paper, “Does Chatter Matter,” NYU Stern Professor Vasan Dhar along with his former student Elaine Chang, discovered there is a direct correlation between the number of blog posts on the Web and subsequent sales of albums being discussed. In a sampling of 108 album releases from January and February of 2007, Dhar and Chang found sales were three times the average if “legitimate blog posts reached a threshold of 40.”
The study also reports major label album sales “increased five-fold” if they got some love from the blogosphere. If postings exceeded 250 then sales reached up to 6 times the average “regardless of an association with a major or independent label.”
They also reported that MySpace had an impact on sales as well. Artists with extensive friends lists saw an increase, but the direct effect was less than the results from blog postings.
Source: mi2n.com
Netmix founder, Tony Zeoli is an accomplished DJ and currently works in Product Development and User Experience Design for Zaah Technologies in Farmingdale, NY. Netmix founder, Tony Zeoli, is an avid blogger and DJ. His day job is in Product Development and User Experience Design for Zaah Technologies. In his spare time, he likes to work on electronic dance music, play basketball and develop his digital photography skills. Once in a while, he indugles in a peanut butter and fluff sandwich with an ice cold glass of low-fat milk. Tags: album sales, artists, blogs, correlation, myspace, nyu stern
Tony Zeoli is an innovative digital media product development executive who has been at the forefront of the convergence of music and technology since he founded Netmix.com in 1995.
