Beatport Affiliate Temporary Cancellation Email

Beatport Affiliate Cancellation Email

The venerable Beaport, according to some the most popular DJ download store in America, continues to amaze us with their extraordinarily piss poor vendor support and customer service skills. Sure, we love the service, but they don’t seem to love us–the DJs, blogs and web sites that have helped them brand their service and become the first, succesful dance music download store on the Internet.

On October 20th, Netmix received a cryptic email from Beatport’s affiliate support department notifying us that we had been temporarily removed from their affiliate program. The email implied that we had done something wrong and our partnership is now terminated

All of the Netmix mix shows in the Podcast section have links to purchase titles through Beatport. Without prior notice, Beatport made a decision to shut down the program, without notifying us (or anyone else for that matter) in advance.

As you can see from the emails we have posted above, first we received notification of termination with no explanation. We replied to that email and received the second one, which simply confirmed everything.

If Beatport knew they were shutting down their affiliate program, didn’t they consider it would make sense to do it in phases? They should have let blogs and web sites know that they were going to terminate the service in 30-days time to give their partners (and I use that term very loosely) enough time to remove hard links to titles.

This is especially true in the case of a new DJ culture site, ILOVETHATTRACK.com, which provides DJs with the ability to upload play lists and link titles to services like Beatport for their fans to purchase and download. It must be a stunning blow to their revenue model. Maybe they have some side deal with Beatport to link up to an API or something, but after testing the site tonight, all the Beatport links are broken.

It’s got to be pretty devastating to a new service that is dependent on a partner like Beatport. Just pull the plug and lave ILoveThatTrack’s team high and dry to figure out something overnight. It’s not easy to make a wholesale change to your web database that pulled in and hosted all of those links. It will take days if not weeks and real, hard dollars to remove Beaport from their system, or switch to another service that may not have the same catalog.

This is why I’ve never been a big fan of the affiliate model. Your partner can pull the plug at any time and leave you holding the bag after you’ve invested time, resources and real dollars into building a business that depends on that ongoing relationship.

The company gets all the benefits of your partnership, especially in the form of marketing and promotion of their brand name, as well as the long term customers you’ve pushed into their system. Since you’re not taking the transaction, that customer is never really yours. Although ILoveThatTrack is a great service we hope succeeds, they’ll never be able to build a real business on the affiliate model for this very reason. You can see that dependency on affiliate partnerships as a revenue driver is a risky proposition. They’re going to have to go out and build a music service of their own to fulfill their customers expectations, if they haven’t started already.

It’s just another example of Beatport having absolutely no clue when it comes to relationship building with its partners. The perception is now that they’ve reached a certain level of success, let’s turn off the program that helped get tens of thousands (if not millions) of dollars in FREE exposure and good will through hundreds of web sites from around the world, without any prior warning.

One Beatport executive told me that there were a variety of problems with the affiliate program and it was costing the company more than it was making. Okay, we understand. You need to shut it down to ensure that you’re not spending more than you make.

But, the good will that has been squandered by just turning if off overnight is the same mistake that company after company has made with supporters, suppliers and vendors for hundreds of years. Has anyone at Beatport gone to business school? Don’t they read Seth Godin’s or Guy Kawaski’s blogs?

It’s part of the ethical code of running a business that you notify your partners well in advance that you are going to make a major change to your business model, which will affect their revenue and their content IMMEDIATELY. You must give your partners time to prepare. Beatport did not, and for that they deserve a letter grade of “F” for failure.

What’s worse is, not only did Beatport shut it down, but in our mind slapped all of its partners in the face by telling them that they’ve been removed from the program for negative reasons, without any explanation whatsoever. That’s real warm and fuzzy for ya! A great way to run a business in this day and age. Kick the people who put you where you are today.

Every time a company goes out and makes poor judgments like this one, they can’t expect to go back to the same people for support in the future. Why would anyone want to help you now? They’re probably laughing right now reading this, but I say to them, look at GM and Ford. Two of the greatest car companies in the world are on the brink of collapse, all because they refused to see the future.

Whether something is working on not, you have to ask yourself, is it in my best interest to shut the program down without any prior notification? Or, should I let everyone know what the deal is before I pull the plug? The way I work, I think letting people know is the fair and right thing to do. The way Beatport is run, it seems like a very few in that organization care about their customers or their partners. And that’s what the dance music industry never learns, which is certainly the subject of a future post: How come the dance music industry can’t get out of it’s own way?

It’s all about Beatport and no one else. That’s a lonely road to travel as your competitors chip away at your lead. Sounds like an election we just had.

– by Tony Z.

How’s this for nerdcore? At the request of NASA, London-based rapper the Metro recently recorded a track devoted entirely to astrobiology, in order to make the tricky subject more easy to understand. So how’d it feel to be essentially dubbed the nerdiest rapper in the land? “Being commissioned by NASA to produce the ‘Astrology Rap’ was a great compliment,” says Metro.

Check out the video below. I can’t help but think that this is something my best friend and I could have cooked up in our youth (she’s literally an astrophysics genius; I’m a nerdcore rap alum).

- Melanie Donnelly

While I haven’t given Oasis much thought since I microwaved my What’s the Story, Morning Glory? CD when I was 14 (true story), the Brit band has cooked up an album release stunt that I find absolutely fascinating. No, it’s not another name your price scheme à la Radiohead; today, September 12th, Oasis will have street musicians scattered throughout Manhattan parks and subway platforms, performing songs from the band’s upcoming record, Dig Out Your Soul (due in the U.S. on October 7th). Among the performers are indie rockers, a funk group and a shred violinist, and though Oasis isn’t scheduled to perform anywhere, Pitchfork reports rumors that the band’s members may be peppered throughout some of the performing groups. Oasis fan or not, you’ve got to admit that this is one interesting take on the increasingly popular album release stunt.

For more information and a map of where to find the performers, visit nycvisit.com/oasis.

- Melanie Donnelly

According to a new study, there might be some truth to those stereotypes about the music you listen to, after all. Researchers at Heriot Watt University in Edinburgh recently surveyed 36,000 music fans at Peopleintomusic.com, who rated 104 genres and were asked to answer questions about their personalities. The researchers found that the following tends to be true about the fans of these genres:

• Dance: Outgoing, creative, self-centered, unfriendly
• Indie: Creative, low self-esteem, unmotivated
• Rap: High self-esteem, outgoing
• Rock: High self-esteem, hard-working, at ease with themselves
• Blues: High self-esteem, outgoing
• Classical: High self-esteem, creative, gentle, not outgoing
• Heavy metal: Creative, at ease with themselves, unmotivated
• Reggae: Creative, outgoing, kind, generous, unmotivated
• Country: Very hard-working, outgoing

While I was half-expecting to see “marked love of asymmetrical haircuts” under the indie category, I wonder: how accurate do you find these results?

-Melanie Donnelly

Snow Patrol to release a special “iPhone album” — NME

WMG demands larger fees for Guitar Hero tracks — Rollingstone.com

Usher plans intimate, ladies-only club tour (is that legal?) — MTV.com

Like the stock market, or a pyramid scheme? Popcuts launces new digital music service — Rollingstone.com

Beck adds North American tour dates — NME

Original Rolling Stones logo sells for a pretty penny — Rollingstone.com

-Melanie Donnelly

Bryn Christopher’s debut video landed in my inbox the other day, and it’s worth a watch. The British singer’s got a sick voice, for sure–he opened for Amy Winehouse on her last tour, and “The Quest” is already being used in promo spots for Grey’s Anatomy. Bryn’s debut album, My World, is due out on September 16th, and if you’re interested in catching him live stateside, he’s got two U.S. dates slated for September, hitting the Viper Room in Los Angeles on the 22nd and Joe’s Pub in New York on the 24th.

And, because I’m a sucker for any kind of insight into the production process, get a peek behind the scenes of The Quest after the jump (my favorite part is the PAs furiously puffing cigarette smoke around ).

-Melanie Donnelly

(more…)

Well, that was quick. A mere 73 days after basically announcing her retirement at Bonnaroo Music Festival, cult Brit/Sri Lankan M.I.A. told Entertainment Weekly that she’ll be working on a new record soon. What caused the change of heart? M.I.A.’s song “Paper Planes,” from her 2007 record Kala, has had a huge spike in popularity after being featured in the stoner flick Pineapple Express‘ trailer. Here’s what she had to say to EW:

When you performed at Bonnaroo this year, you said it was going to be your last ever show. Did you mean it?

Well, it was my last ever show. And it still is. I stopped touring after that and I didn’t want to make music again. I was quite happy to just leave it all behind. I was happy with what I had achieved. Now, with the success of “Paper Planes,” there’s pull for me to make another record. Even my mum believes in me more [laughs]. It’s a nice encouragement. But I was planning my life as a fishing woman on the outskirts of Cambodia. That’s a joke.

-Melanie Donnelly

M.I.A. - Paper Planes

Yes, ladies and gentlemen, you know it’s serious when Diddy starts complaining about something. Anyone who keeps up-to-date with Diddy’s video blogs on YouTube knows what I am talking about. On his 12th video blog, Diddy begins to complain that gas prices are too high and he can no longer fly his private jet.

Aww, Diddy! I completely sympathize with your situation. If I couldn’t fly my private jet, I would get a camera, complain and put it on YouTube too. [lol]

But in all seriousness folks, you never know; maybe gas prices will start to decrease. I mean c’mon! What isn’t possible through the power of Diddy?

Didn’t you see the Burger King commercial?

-Jacklyn Mendoza | J.FRESH

That’s right!

You didn’t read the title wrong and no, this is not a joke.

Daddy Yankee has publicly endorsed John McCain.

Over the weekend, the presidential candidate John McCain made a campaign stop at Central High School, a dominantly Latino school located in Phoenix, Arizona. While attempting to encourage the group of students to “be involved”, McCain softly acknowledges the real reason any Latino student would stand to listen to him. He begins to introduce his “special friend”, whom he describes as an “all American success story” and list this guest’s credentials, but falls short of mentioning the house with the white picket fence and the little dog in the backyard.

Right after miserably failing to make a joke out of Yankee’s hit song “Gasolina” and the rise of gas prices, McCain introduces Daddy Yankee to a number of screaming and excited Latino high school students.

Now beside the obvious shock of Yankee endorsing John McCain, there is only one thing I find very curious about this whole video. Right as Daddy Yankee makes his greeting, he is quickly interrupted by a man in a blue collared shirt (obviously a man who works for the McCain camp). After stopping Yankee’s speech for about 20 seconds, Yankee gets back on the mic and proceeds to continue his speech. But alas, Yankee is once again interrupted by the presidential candidate himself. McCain, quickly grabs Yankee’s arm and directs him to the group of students behind him.

Yankee, always being the crowd pleaser, proceeds to greet every single one of the Latino students. Once he does finally get to speak, Yankee begins to slowly state how he chooses “him [McCain] as the best candidate”.

Now I don’t know about you, but I just find this whole scenario a bit odd. I mean, whats the deal with all the interruptions! If your going to bring out someone to endorse you, wouldn’t it be a good idea to let them TALK!

And honestly, how much did they pay Daddy Yankee for that endorsement? Or did they threaten to revoke his passport or something. I dunno, maybe it’s just me. But I don’t really picture McCain drinking a Corona and shouting CAPICU at the Domino table.

-Jacklyn Mendoza | J.FRESH

Peter Kafka on Tech Ticker

Everyone seems to have an opinion on what ails the music industry. In this Yahoo! Finance Tech Ticker video interview, Silicon Insider managing editor, Peter Kafka proposes that labels drop supporting new music and focus on their valuable catalogs. Doing so would leave the door open to independent labels to figure out how to sell music in a digital era.

Then again, if things continue the way they are, major labels will end up getting dropped from the stock exchanges anyway, once their stock drops below a buck for a few quarters. Once that happens, they could feasibly take themselves private and go back to the way things used to be. Cultivating artists instead of churning out pop crap to see if it sticks to the wall.

On the other side, Sony Music Entertainment, the new entity born out of BMG’s desire to extract itself from the music business, may know something we don’t. Or, they may be doing exactly what Kafka thinks is going to happen, control the masters of all those hits over the last 50 + years and/or simply control the music in a convergence strategy tied to their original video content.

We’ll keep watching and waiting for the music giants to figure it all out, while the digital era continues to chip away at their profits.

You know what I love best about the music industry, post-Radiohead’s crazy In Rainbows stunt? The surprise album release. It only makes sense that it would take off, given the rampant, months-early album leaks that plague traditional releases, and as a fan, there’s nothing quite as thrilling as flicking on your computer and reading that your favorite band is dropping a record in two days.

That said, Bloc Party’s fans must have shat a proverbial brick this week when the band announced via web chat that they’ll release their new record, Intimacy, for download tomorrow (August 21st). $10 will get you high-quality digital files delivered tomorrow, and $20 will get you tomorrow’s digital copy, plus a physical disc on October 28th.

If you’re interested in a sneak peek (er, listen), head over to NME to hear the single, “Trojan Horse,” in full.

-Melanie Donnelly

Bloc Party

Xiu Xiu’s percussion master Ches Smith is about to go all new music on our asses. While manning the merch booth at each of Xiu Xiu’s upcoming tour stops, Smith will be recording sounds made by fans–bleeps, bloops, what have you–for a new project, entitled Y/OUR TOWN. Smith will incorporate each city’s audio snippets into percussion pieces written for each town, and at the end of the tour, free mp3s of those compositions will be posted on Xiu Xiu’s website for your downloading pleasure.

Want to get in on the project? Take a gander at Xiu Xiu’s remaining tour dates after the cut for your chance to contribute.

-Melanie Donnelly

(more…)