That’s right!

You didn’t read the title wrong and no, this is not a joke.

Daddy Yankee has publicly endorsed John McCain.

Over the weekend, the presidential candidate John McCain made a campaign stop at Central High School, a dominantly Latino school located in Phoenix, Arizona. While attempting to encourage the group of students to “be involved”, McCain softly acknowledges the real reason any Latino student would stand to listen to him. He begins to introduce his “special friend”, whom he describes as an “all American success story” and list this guest’s credentials, but falls short of mentioning the house with the white picket fence and the little dog in the backyard.

Right after miserably failing to make a joke out of Yankee’s hit song “Gasolina” and the rise of gas prices, McCain introduces Daddy Yankee to a number of screaming and excited Latino high school students.

Now beside the obvious shock of Yankee endorsing John McCain, there is only one thing I find very curious about this whole video. Right as Daddy Yankee makes his greeting, he is quickly interrupted by a man in a blue collared shirt (obviously a man who works for the McCain camp). After stopping Yankee’s speech for about 20 seconds, Yankee gets back on the mic and proceeds to continue his speech. But alas, Yankee is once again interrupted by the presidential candidate himself. McCain, quickly grabs Yankee’s arm and directs him to the group of students behind him.

Yankee, always being the crowd pleaser, proceeds to greet every single one of the Latino students. Once he does finally get to speak, Yankee begins to slowly state how he chooses “him [McCain] as the best candidate”.

Now I don’t know about you, but I just find this whole scenario a bit odd. I mean, whats the deal with all the interruptions! If your going to bring out someone to endorse you, wouldn’t it be a good idea to let them TALK!

And honestly, how much did they pay Daddy Yankee for that endorsement? Or did they threaten to revoke his passport or something. I dunno, maybe it’s just me. But I don’t really picture McCain drinking a Corona and shouting CAPICU at the Domino table.

-Jacklyn Mendoza | J.FRESH

8tracks

Have you ever just wanted to upload your own MP3’s to an easy to use web site, program those tracks sequentially, then send all your friends a link to listen your custom mix? Well, now you can with 8tracks, a new service providing anyone with the ability to become their own play list master and superstar online radio DJ.

Sure, you can go to iTunes and download music, but how do you share legally with friends without having to worry about the dreaded RIAA or their sinister cousin, SoundExchange, from draining your bank account with legal fees?

After all, you thought it was okay to uploaded your grandmother’s fav Frank Sinatra track to your blog so she could listen on the laptop you bought her for Christmas. Maybe that’s a little extreme, but you get the point. Sharing music is illegal and there are a few companies now trying to solve that problem.

The recent buzz has been focused on Muxtape.com, a simple service catering to the music discovery and play list creation community. Despite the cool factor, it’s a pretty rudimentary tool with few community tools and other features available to create a network around your play lists. Another major issue with Muxtape is that anyone can right-click on a track title from within the services pages and actually download the music files. That puts the service squarely in the legal grey area. Internet music strategists are watching to see how far Muxtape will get before hitting the legal wall.

Many web developers have been implementing an open source solution, the XSPF Music Player, into their clients web pages. Mostly, record labels who need a player and own their own content, which they can stream legally since they own the rights. Although a decent solution, there’s a bit of a learning curve on the technology side.

First, you have to upload your tracks to a server. Well, that’s if you have or rent server space in the first place. Although some fifteen year-old’s know how to FTP, it’s not the majority. Second, you have to edit a configuration file to point to the folder where your tracks reside, in order for the player to load files for playback. And third, you have to embed the player in your web page, social network or blog. That can be a challenge for 90 percent of the population who want to create mixes, but have no HTML skills, since you have to create the embed code yourself, instead of someone providing an embed code for you.

Of course, streaming music over the Internet without a license is a no-no. It’s surely a buzz kill when the summons shows up in your snail mailbox and you have to ask mom for $20K for to cover your lawyer costs.

8tracks Web Site

Leave it do David Porter, CEO and founder of 8tracks (http://www.8tracks.com), to figure out a way to create and share play lists legally. A former player over at Live365,, the Internet’s first successful user generated streaming radio service, David knows the ins and outs of streaming radio operations and Internet licensing parameters. Seizing the opportunity to create an elegant solution that would be easy to use while protecting users legally, he and some friends banded together to launch the service, which is coming out of its private beta on Friday, August 8.

(Before I go any further, let me disclose that I am an adviser to 8tracks for the DJ market.)

I’ve been playing with the service from its alpha to beta and now the public release. It’s a really neat and I’m sure it will be a hit. As always with bootstrapped start-ups, there are features yet to be implemented, but the basics are there and new tools will be rolled out over the next 6 months.

It’s pretty simple to use. Just register and then start creating your mix by uploading a minimum of 8 individual tracks, which is approximately 30 minutes of music. You can upload more if you like, but 8 tracks is the minimum, mainly for legal reasons and branding purposes. No one track can be over twenty minutes long and you can’t play two tracks by the same artist from the same album. Another legality, but that’s okay because your playing DJ, not record label A&R executive.

The cool thing about 8tracks is that you can also browse other users play lists and drag and drop their tracks into your mixes. This is the ultimate mash-up for online radio programming. Don’t feel like uploading today, simply search within 8tracks for music you like, create a new play list based on those selections and then publish and share your mix.

Files encoded as MP3 must be used, as other formats will not work. You can’t, for example, upload music from your iTunes library. You must convert it to MP3 first, by burning your tracks to CD then ripping them back down to your computer in MP3 format…but don’t tell anyone we told you how to do that.

Once you create your playlist, you can use your mouse to drag and drop titles in the order you want. After  you’ve done that, it’s as simple as sending out the URL provided to share your mix with your friends. They can either visit the URL you’ve sent them by email or you can publish your player to your web site, blog or social network and drive people there. That way, you can promote yourself in one place, without having to drive people somewhere else just to hear your mix.

David Porter says, “8tracks believes handcrafted music programming trumps algorithms. Think radio in the 1970s, mixtapes in the 1980s, and DJ culture of the 1990s through today. DJs share their talent in taste making, providing exposure for artists. Listeners get a unique blend of word-of-mouth sharing and radio programming — long the trusted means for music discovery — on a global scale.”

The company will most likely monetize the service with a mix of advertising and tiered services. For the time being, the goal is to get user adoption while working on a parallel track to implement the revenue model. Initially, the service has an affiliate relationship with Amazon.com, which may also be expanded to other services, like Emusic or Beatport, as the need arises. Users can purchase any track, as long as they are available through Amazon.com.

I’m working with 8tracks to create DJ-centric tools to allow professional DJs expanded capabilities. Those type of special DJ features will come down the road. For now, test out the service and let the guys at 8tracks know what you think through the prominent, red “feedback” tab provided.

Check out our first mixes on the 8tracks service:

http://8tracks.com/djtonyz/sounds-of-erotic-disco

http://8tracks.com/djtonyz/netmixcom-internet-radio

This Radiohead video has been making the rounds on the intertubes for a few weeks now, but the methods used to create it are so crazy that it deserves a little extra attention. Not content to use anything as conventional as, I don’t know, cameras or lighting, Radiohead’s team used the following methods to produce this Tron-meets-Apple-IIE-and-executive-pin-art video:

“…Two technologies were used to capture 3D images: Geometric Informatics and Velodyne LIDAR. Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.”

Confused? Me too, a little bit. Check out the making-of video on Google to shed some more light on the process, and while you’re there, download Radiohead’s visualization data and create your own video.

Radiohead - In Rainbows

- by Melanie Donnelly

Ringtones have been all the rage in recent years, generationg tens of millions of dollars in revenue for a music industry seeking new ways to squeeze water out of a rock. Okay…just kidding, of course.

Ringtones really have become an important sales tool and revenue driver for both artists and labels alike. Once considered a fad, master ring tones can sell upwards of a million units as over-the-air, direct downloads to mobile phones. Because the mobile service providers networks are closed, it’s pretty hard to share ringtones, which makes these digital shorts of popular music an attractive, legal revenue opportunity for labels being hurt by p2p over the web.

At first, ringtones were predominantly the domain of major label partnerships with mobile phone companies. However, over the past few years, we’ve seen a rise in software that allows anyone to create a ringtone and some phone companies are allowing users to add ring tones to their own phones.

The software to create these ring tones was rudimentary at first and desktop based. You could create a ring tone, but if you didn’t have a phone that could connect to your computer or  one with a flash drive, it was pretty difficult to get what you creatd onto your phone. Fast forward a few years later and now with better web technologies in place, companies like ToneMine.com are enabling aspiring DJ/Producers with the ability to create ring tones right in the browser window using DJ-Tutor, an Adobe Flash (or is it Silverlight? I’m not even sure), browser-based mixer (as shown below).

Tone Mine have partnered with Blackberry to host a “Battle of the Ringtone DJs” contest on the site, which can be accessed at http://www.tonemine.com/djtutor. Anyone can access the contest, download the pre-selected sample packs directly into the DJ-Tutor mixer and create unique ring tones. Once your ringtone is posted, you can tell your friend to come listen and even download. Winners of the contest will receive Blackberry smartphones.

As you can see from the Netmix blog updates and sidebar, I mainly use Twitter as a quick communication tool that resides somewhere between the world of an IM, an email and a blog post depending upon how you look at it. It’s the world of “micro-blogging,” a form of blogging that takes place in around 140 characters or less.

Surely, many early adopters of Twitter know about Pownce and its other competitor, Jaiku. Although Twitter is extremely popular, Pownce takes the strategy one step further by allowing file sharing and video posts.

I’ve found that on Twitter, the network I’ve built so far is mainly DJs who are early adopters and web development industry folks I like to follow whose kernels of insight I generally find useful to add to my knowledge base. I’ve been a little afraid of Pownce after getting a few invites this week from spammers, which I don’t seem to get as much of from Twitter. However, I’m willing to give Pownce a shot, mainly to distribute my mix shows to a built-in community; much like I do on Facebook. I’d like to see them add a similar Flash audio player to Pownce in the same way Facebook recently enabled which has allowed me to simply post a link to my mix on someone’s profile page, where they can play the show (hosted on my server) immediately without having to download it. That’s a pretty neat feature of Facebook, which MySpace or Bebo have yet to implement.

Pownce was co-founded by Kevin Rose, a co-founder of Digg.com, the popular bookmarking site. So, it’s got some leverage behind it. Oddly enough, when I was in San Francisco for Web 2.0 Expo, Digg folk were using Twitter. That seemed to be the main form of communication. Twitter is having its fair share of issues with the Ruby On Rails framework it relies upon. Over the past week, the site has been hit with a number of outages. If that continues, look for Pownce to become quietly take the lead in the space. Twitter has got to get a hold on their issues. One of the main architects at Twitter, Blaine Cooke, recently broke with the company and word on the street is that they are going to build out the next version in PHP, which should be more stable and scalable, which depends on your viewpoint, but I’ll leave that up to the experts to figure out.

On the Powce site, you’ll find a set of Tools & Apps already being implemented to interface with other services like TypePad and even Drupal, two popular open source CMS platforms. And, you can add most of your social networks to the sidebar as well as web sites you want to promote or be associated with.

For me, Facebook is far and away a better platform to promote my DJ work. The group features are much cleaner and the simplicity of the interface is what continues to attract me to the site. I’m on another 60 or so social networks anyway, so why do I prefer Facebook over the others? It seems as if Facebook is now becoming the spot for a higher level of discourse than MySpace. On Facebook, there seem to lengthier conversations taking place, whereas on MySpace you have short bursts of promotion and it’s difficult to add friends of friends because of the lack of AJAX technology that makes clicking around in Facebook a bit more intuitive than MySpace. I think these new, micro-blogging services will bridge the gap somehow.

Jaiku’s website seems to still be in beta mode. You’re allowed only so many invites and at this point, it all has to be done by email, unlike Pownce which provides tie-in to all the major services, including Facebook and Gmail among others. The interesting take-a-way from Jaiku, is that the site allows you to add RSS feeds from a variety of services, as well as importing you blog postings via RSS, which allows for the ability to micro-blog your main blog postings. You can also set up Groups around a common theme, which should help build the community. I added DJs and Tech House to see who would join the party, which would make it easier to find and follow others.

All the services allow you micro-blog to your IM account. That’s a neat feature, but once I don’t use much at this point. I’m sure my friends don’t mind following me outside of IM, but inside IM would probably get annoying after a while. I mean…who has the time? LOL. If you have time for Twitter, then you have time for just about anything that comes down the road.

But I could be wrong and have been before. It’s just what I feel I’m getting out of it for me that counts the most.

read more | digg story

Wired interviews Muxtape founder, Justin Ouellete, but the issue of legality is skirted around like an 8-year old running from the rubber ball in a game of playground bombardment.

I’ve tried out Muxtape, but it’s too eclectic for me. Most of the programmers (regular Joe’s and Susie’s) who are creating their Muxtapes are pretty esoteric. I haven’t yet had the chance to find a Muxtape with the latest tech house vibes, nor can I easily find one because the site doesn’t break out any genres or any other filters for that matter.

It’s great for music discovery, but if you’re not into the broad discovery category, than it may fall short for you. However, if you’re like most Muxtapers, you’ll appreciate the high level of sophistication that goes into making the most obscure mixes possible. Good luck finding what you want to listen to. You pretty much have to sit back and let it be presented to you. Sort of like that good’ol standby…the RADIO! Remember that technology? Well…it’s coming back in more ways than one.

read more | digg story

So, I’ve been trolling the Expo floor looking for music industry compatriots. Nada. Nill. Nothing. I haven’t seen one person I know from the music industry here at the O’Reilly Web 2.0 Expo.

Now, I know we have our own conferences and agendas, but this Web 2.0 Expo is about SOCIAL MEDIA! One would think there should be record industry folk, artists, managers and other music industry people trying to learn and understand Facebook application development, how Open Social is going to transform their online promotion efforts, what cool mobile and web applications are in the works. Companies that showcase here don’t showcase at Music 2.0 conferences and vice versa.

I call for a convergent strategy. Music 2.0 folks should embrace Web 2.0 product development so they can learn how long it takes, how much it costs, how things go viral, the power of blogs and search and all the other intangible factors that going into making the 2.0 world such a force. They should be reaching out to the technology folks here to understand the power of the medium. I mean, how many folks do you know Twitter each other to meet at parties in NYC? Not many that I’m aware of. They may use it, but being out here you get the ethnographic viewpoint of why Twitter is so powerful. Artists should be using Twitter. DJs should also use Twitter to announce tracks they are playing, as they are being played. There are all sorts of uses.

I learned a lot here and will bring it back to NYC for much discussion. There is a Web 2.0 Expo scheduled for NYC in September. Maybe everyone’s holding out until then?

Oh…I almost forgot. The one company I met with, MixMatchMusic.com, are currently in beta. They’re building an online sequencing tool for musicians and DJs to produce with. It’s a software as a service online application. Their competitors are companies like Jamglue.com and SpliceMusic.com. They’ve got a bit of a different angle on it. I got an invite to the private beta and will let you know what I think in a future post.

I’m headed out to San Francisco for next week’s O’Reilly/TechWeb Web 2.0 Expo. I’ll be arriving in San Fran on Monday night and attending the conference, workshops and trade show on Tuesday, Wednesday and Thursday. I hope to be able to blog and Twitter my travels and experiences all week, so stay tuned.

I’m actually looking for a last minute DJ gig in San Francisco on Tuesday or Wednesday night. I have my Ableton set up and would love to do a guest slot somewhere. So if you know of any cool parties that are going on, please let me know!