
On the Grind…Building!
For the past six week, some of you may have noticed a bit of a slowdown in posting to the Netmix blog. It’s not for lack of trying, I’ll tell you that much. It’s simply because I’ve been insanely busy with a couple of projects, and I have been too frazzled to sit and crank out a few posting.
I know, you say, “too busy?” Yes, too busy. In face, so busy that I missed the Electric Zoo Festival, which was something I was really looking forward to. Too busy, that in the last 30 days, I think I pulled a few 12-hour days and one 19-hour day. The latter killed me, because I didn’t leave my office until 7:30 AM, which was 19-hours after I’d gotten to the office the day before. Okay, I cheated by 1.5 hours. I took a little break to share a plate of Calimari with some friends at a local eatery. Rest assured, I jumped right back into work shortly thereafter.
What’s one to do when you’re so busy you can’t post to your own blog? I tried to enlist the help of a Wordpress plug-in, FeedWordpress, which enabled me to aggregate RSS feeds from other sites to post to Netmix, but I stopped using it for a couple of reasons.
First, while FeedWordpress did a great job of ingesting posts from other sites for display on Netmix, it took the entire post from Billboard.com’s RSS service, which included both text and photos, instead of just a summary. I can’t be sure, but it seems as if Billboard.com’s RSS is displaying the full text with images of articles, and not the text summary. For legal reason, I did not want to infringe on Billboard’s copyright by using their content without permission. Because it was an automated tool, I didn’t have the time to go in and credit each news service pinged. After adding multiple services, I realized there were so many posts, it would have just taken way too much time to go through each one to post an attribution, so I gave it the old heave-ho and deleted it.
A second and equally important reason, is because FeedWordpress was causing a harsh php scriptiong error affecting the Netmix home page load incorrectly. Each time the page loaded with php parsing error, it affected Netmix’s page view stats with our analytics program. Certainly a very serious issue.
Lastly, the content coming through these feeds was of relatively little interest to the DJ culture community. It’s all pop crap, right? Netmix has always been committed first and foremost to DJ culture and not general music news. There are a few competitors out there already that do a pretty good job of covering music news. You know, Billboard, MTV, Yahoo! Music, AOL Music and the like. Yeah, I could go head to head, but…er…no, thank you. I’m just kidding, of course. It’s just little’ol me plugging away on Netmix whenever the urge arises. I couldn’t be bothered covering what a “jackass” Kanye West was, who’s getting divorced, or whic faux pas some superstar artist committed. Not my bag, man. We’ll stick to DJ oriented stuff here.
What’s New
There’s a few new things I want to tell you about.

20dot20.com
The first is an industry networking event the guys and Habitat Music and I launched four months ago. I know—not a peep here about it on Netmix. Crazy, right? That’s what happens when you’re juggling multiple Twitter feeds (@djtonyz, @netmix, @twiijdj and @eroticdisco, blogs, my Facebook, MySpace, Bebo, Friendster, Orkut, Tribe.com, Ping.fm, LinkedIn, Plaxo and all the other Web 2.0 sites that are keeping me crazy busy.
Fortunately, we’ve been documenting everything over at 20dot20’s web site (http://www.2odot20.com). We’re very proud of this event, which is the buzz of the advertising music industry.
The event takes place the last Thursday of the month. We were located at 20 W. 20th, however, we just gave up the space and are moving the event to 95 Morton St. in the interim. Check the 20dot20.com Web site for event details and to sign up to the event or receive email notifications of future events. Here is the invite link: http://www.eventbrite.com/event/431022199
2. National Museum of Hip Hop
For the past four months, I’ve been assisting the organizers of the National Museum of Hip Hop with their online strategy. We’re in the process of developing their Web site, which will be tentatively located at http://www.hiphopmuseum.org. The group is planning its fund raising campaign with a a gala event on November 10 at M2 UltraLounge in New York City. Stay tuned for more details and the Web site launch in just a week or so!

Twiij
In the spirit of UltraLight Startups, a New York City small business networking event focused on entrepreneurs bootstrapping their ideas with a few bucks and some wind at their backs, I threw $500 an idea at the wall and got Twiij.com to show for it. What’s Twiij? It’s a Twitter-based music promotion service, where anyone can Tweet their tracks to DJs following our Twitter account: @TwiijDJ. With hundreds of DJs following, you can simply fill out the form. Twiij shortens your URL using the Bit.ly API, and through an online form service creates all the hash (#) tags. Hit submit and watch your Tweet roll out in our feed, where DJs following can pick up on the new music. Think of it as the first Twitter record pool for DJs. Just go to http://www.twiij.com to Tweet your track.
4. EroticDisco
There’s been an explosion of talented female DJs around the world. You can find a few sites dedicated wholly to female DJs, like the popular SheJay.com. One day last year, I was putzing around the Web, thinking up ideas for new sites. I’d been listing to an old Vanessa Dauo album, inspired by the poetry of Erica Jong. That gave the idea for EroticDisco. I completely understand that some people think the word “erotic” followed by the word “disco,” means that it’s some kind of porno site, but that’s the furthest thing from my mind. However, I do want to focus on the fashion of female DJs, because I think that’s going to be a driver for young women who are interested in DJ culture.

EroticDisco.com Tamara Sky
My girlfriend, bless her heart, thinks that EroticDisco.com should cover ALL female DJs, no matter what they look like. Well, that’s what SheJay is for. We’re trying to be a little different and focus on the fashion, the style AND the music. It’s my editorial vision for the site to focus on stylish, attractive women who are also slamming DJs. Call it whatever you want. If you’re not feeling it, then may I suggest that you start your own Web site. There are thousands of ways to launch your own Web site nowadays, it shouldn’t be too hard. Just don’t hate the player, hate the game! We’re just trying to have a little fun in all the seriousness.
Wrap-Up
Yes, we’ve been GRINDING it out this summer! That’s for sure. If that wasn’t enough, I’ve been in the studio with DJ Ming working on some music. And, I’ve been helping my friends with their sites: TrendyMommies.com, 622Photography.com, and MelibeeGlobal.com.
I’ve also started developing our NetmixMedia.com corporate site, which is the parent org of this site, Netmix.com, and Twiij.com, DJGig.com (coming soon) and SoundsSocial (also coming soon).
This, and all the work I’m doing with Zaah Technologies at Lead User Experience Architect, which includes a bunch of sites that I can’t disclose, but they are all pretty big projects and we’re doing some fun stuff!
That’s a wrap. Stay tuned, because I’m going to be kicking it a bit more here on the blog in the next few weeks! Apologies for disappearing for a minute, but you can see why. It’s been mad hectic, for sure!
– by Tony Z.