Netmix Media launches Digital Strategy Works
Thursday, March 4th, 2010
Yes, it’s been a minute between posts, but I’ve been insanely busy working on projects with my new digital consultancy, Digital Strategy Works.
Netmix has been this pro-hobby, if that makes any sense. I’ve actually been working full time and going to school at NYU for the last 5-years. I graduated in May with a Bachelor Degree in Digital Communications and Media.
While I love writing this blog, it hasn’t been my first priority. I know that shows given the time between posts, but I try my best to update when I can. Given the economic turmoil we’ve faced over the last few years and the demise of the music business as we once knew it, I knew it was important to focus on work first and the hobby second. I always say, you have to have a base from which to work.
Okay, so even though I always say it, I ended up throwing that advice out the window—sort of.
In November, I left my full-time job. Yes, in this economy, I actually LEFT my job! I know. Call me crazy. I’d been working for a web development company in Long Island, but I really missed the New York City digital media and music scene. Long Island just wasn’t where I wanted to be every day. I felt really disconnected from the community. It was time to make a change.
I was passing up so many opportunities making the 3-hour+ commute. I’d been running myself ragged going back and forth. Not only was I missing out on all the nightly Meetup.com events and other entrepreneur and start-up gatherings, I was wearing myself down in the process.
If that wasn’t enough to do, I’d also taken on the side role of Director of Interactive for the National Museum of Hip-Hop. And, along with DJ Ming, Harold Stephan and DJ Chad North, we’ve been running 20dot20, a monthly networking event for the interactive and advertising music industry. Between driving back and forth to Long Island, Netmix, and my other extracurricular activities, I decided to go back to entrepreneurship.
Given my 15-years of web development experience, I thought I might as well just launch Digital Strategy Works and put that knowledge to work. This new addition to the Netmix Media portfolio provides strategy digital media consulting services to individuals, entrepreneurs, start-ups and corporations with a focus on the media & entertainment industry, including music, nightlife, fashion, film and television. We’re building web sites on Wordpress and Drupal, e-commerce platforms on Magento, and mobile applications for Apple’s iPhone and iPad.
It all starts with the planning and execution of a measurable end-to-end digital strategy that makes an impact. In today’s competitive online marketplace, an effective digital strategy is executed across an array of online and mobile applications. This includes nformation architecture and user experience design, creative direction and graphic design, web and mobile development, search engine optimization, e-commerce and monetization, and social media and online marketing. There are so many things to know. Since that’s what we do everyday, we’ve become experts in the field and are passing on that knowledge to you.
Please visit the web site at http://www.digitalstrategyworks.com to read more about Netmix Media’s latest addition. We’re currently offering 2-hours of Wordpress consultation through March 31 for $250.




Tony Zeoli is an innovative digital media product development executive who has been at the forefront of the convergence of music and technology since he founded Netmix.com in 1995.




