Big Music's "360" Plans Blow Up. Next?

Mr. Cohl had been at odds for weeks with Chief Executive Michael Rapino over how aggressively to pursue the company’s strategy of striking so-called 360 deals with superstar music artists, in which the company offers massive cash advances in exchange for financial participation in a range of revenue streams.

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About Tony Zeoli

Tony Zeoli is a digital media strategist, innovator, and entrepreneur. He founded Netmix.com in 1995, which was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony has innovated at the intersection of music and the Internet for the past thirty years as a project manager, product manager, information architect. He is also the founder of Digital Strategy Works, a WordPress web design and digital marketing agency in Asheville, NC.

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