DJ Elyse ingenious digital promo vehicle: a pill bottle containing a $3 usb drive

I just got this pill bottle from DJ Elyse (systemaddix.com). It’s got a USB drive containing her latest mix show. I knew this was gonna happen one day, I just didn’t know when. Props to Elyse for the ingenuous marketing idea of the day.

On the label, she wrote:

“Take as often as needed”

“Unlimited Refills”

“Making Productions America Trusts”

“May Cause Euphoria. Alcohol May Intensify This Effect. Use Care When Operating A Car Or Other Damgerous Machinery.”

This is just genius!

About Tony Zeoli

Tony Zeoli is a digital media strategist, innovator, and entrepreneur. He founded Netmix.com in 1995, which was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony has innovated at the intersection of music and the Internet for the past thirty years as a project manager, product manager, information architect. He is also the founder of Digital Strategy Works, a WordPress web design and digital marketing agency in Asheville, NC.

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