Music Video: Ariel Aparicio – Pretty In Pink (remixed by Pocketknife)

I received an email reminder today about this video from Brooklyn indie-rock artist, Ariel Aparicio; it’s a cover of the Psychedlic Furs punk classic Pretty In Pink. The original rock number featured on his latest album, All These Brillian Things, is a beautiful ode to a friend stricken with cancer. Pocketknife turned that sweet, melodic version into a synthetic house number with a noticeably darker, tougher,  yet resonant flavor. Ariel’s guitarist from his back up band provided a few licks over Pocketknife’s sublime, moody electronic instrumentation.

Funny, I was thinking, Ariel, hmmmm? Do I know this guy? I dug a little deeper and found out that yes, I do know Ariel! He and his partner co-own two of the hottest Thai restaurants in Brooklyn, JOYA and SONG.

When I lived around the corner from the JOYA in Carrol Gardens, I was a regular. The food…fantastic! The atmosphere is modern and industrial with exposed brick that is softened with local artwork and floral arrangements. Both restaurants feature DJs on the weekends. In fact, I loved the place so much, I even had my wedding reception there. The marriage didn’t last, but the memories of all my great friends from Brooklyn and others who came in from around the country to celebrate, as well as the inspirational sounds of DJ Ray Velasquez, will live with me forever.

That being said, Ariel is one of the sweetest, most genuine human beings I’ve ever hard the pleasure to meet. Although his first album didn’t catch my fancy so many years ago, it’s great to see that he’s kept at it and is hitting his stride. Like that spicy thai cooking emanating from the kitchens at JOYA and SONG, this one is just is as spicy.

The video is currently being spun on MTV’s LOGO channel. It held the number one spot on the channel’s The Click List program, and has since been nominated to The Click List Top 10 of 2009.

Download the House Mix of Pretty In Pink from Ariel Aparicio - Pretty In Pink (House Mix) - Pretty In Pink (house Mix)

About Tony Zeoli

Tony Zeoli is a digital media strategist, innovator, and entrepreneur. He founded Netmix.com in 1995, which was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony has innovated at the intersection of music and the Internet for the past thirty years as a project manager, product manager, information architect. He is also the founder of Digital Strategy Works, a WordPress web design and digital marketing agency in Asheville, NC.

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