Pownce Opens Up: Economics of Inclusion

DJ Tony Z Twitter Page

As you can see from the Netmix blog updates and sidebar, I mainly use Twitter as a quick communication tool that resides somewhere between the world of an IM, an email and a blog post depending upon how you look at it. It’s the world of “micro-blogging,” a form of blogging that takes place in around 140 characters or less.

Surely, many early adopters of Twitter know about Pownce and its other competitor, Jaiku. Although Twitter is extremely popular, Pownce takes the strategy one step further by allowing file sharing and video posts.

I’ve found that on Twitter, the network I’ve built so far is mainly DJs who are early adopters and web development industry folks I like to follow whose kernels of insight I generally find useful to add to my knowledge base. I’ve been a little afraid of Pownce after getting a few invites this week from spammers, which I don’t seem to get as much of from Twitter. However, I’m willing to give Pownce a shot, mainly to distribute my mix shows to a built-in community; much like I do on Facebook. I’d like to see them add a similar Flash audio player to Pownce in the same way Facebook recently enabled which has allowed me to simply post a link to my mix on someone’s profile page, where they can play the show (hosted on my server) immediately without having to download it. That’s a pretty neat feature of Facebook, which MySpace or Bebo have yet to implement.

Pownce.com website

Pownce was co-founded by Kevin Rose, a co-founder of Digg.com, the popular bookmarking site. So, it’s got some leverage behind it. Oddly enough, when I was in San Francisco for Web 2.0 Expo, Digg folk were using Twitter. That seemed to be the main form of communication. Twitter is having its fair share of issues with the Ruby On Rails framework it relies upon. Over the past week, the site has been hit with a number of outages. If that continues, look for Pownce to become quietly take the lead in the space. Twitter has got to get a hold on their issues. One of the main architects at Twitter, Blaine Cooke, recently broke with the company and word on the street is that they are going to build out the next version in PHP, which should be more stable and scalable, which depends on your viewpoint, but I’ll leave that up to the experts to figure out.

On the Powce site, you’ll find a set of Tools & Apps already being implemented to interface with other services like TypePad and even Drupal, two popular open source CMS platforms. And, you can add most of your social networks to the sidebar as well as web sites you want to promote or be associated with.

For me, Facebook is far and away a better platform to promote my DJ work. The group features are much cleaner and the simplicity of the interface is what continues to attract me to the site. I’m on another 60 or so social networks anyway, so why do I prefer Facebook over the others? It seems as if Facebook is now becoming the spot for a higher level of discourse than MySpace. On Facebook, there seem to lengthier conversations taking place, whereas on MySpace you have short bursts of promotion and it’s difficult to add friends of friends because of the lack of AJAX technology that makes clicking around in Facebook a bit more intuitive than MySpace. I think these new, micro-blogging services will bridge the gap somehow.

Pownce.com website

Jaiku’s website seems to still be in beta mode. You’re allowed only so many invites and at this point, it all has to be done by email, unlike Pownce which provides tie-in to all the major services, including Facebook and Gmail among others. The interesting take-a-way from Jaiku, is that the site allows you to add RSS feeds from a variety of services, as well as importing you blog postings via RSS, which allows for the ability to micro-blog your main blog postings. You can also set up Groups around a common theme, which should help build the community. I added DJs and Tech House to see who would join the party, which would make it easier to find and follow others.

All the services allow you micro-blog to your IM account. That’s a neat feature, but once I don’t use much at this point. I’m sure my friends don’t mind following me outside of IM, but inside IM would probably get annoying after a while. I mean…who has the time? LOL. If you have time for Twitter, then you have time for just about anything that comes down the road.

But I could be wrong and have been before. It’s just what I feel I’m getting out of it for me that counts the most.

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About Tony Zeoli

Tony Zeoli is a digital media strategist, innovator, and entrepreneur. He founded Netmix.com in 1995, which was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony has innovated at the intersection of music and the Internet for the past thirty years as a project manager, product manager, information architect. He is also the founder of Digital Strategy Works, a WordPress web design and digital marketing agency in Asheville, NC.

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