Category: Biz

CollegeUnderground.biz : New Years Event Annoucement

College Underground Announcement: New Years Event
 
College Underground (CUG) has the #1 Friday night college party that caters to 18-25 demographic. We currently host our Friday night party at Deco Lounge located in heart of downtown Manhattan on Broadway. Within its first 4 months College Underground has made a direct connection to a previously unsuccessfully touched audience, the 18-22 crowd. With a highly successful Friday night party known amongst all the tri-state colleges and universities and even expanding to neighbors such as New Jersey and Pennsylvania. College Underground has created a buzz amongst college students and thus creating an opportunity and marketable platform for companies, DJs, artists and the like to premiere their latest projects. With the success of our Halloween bash, College Underground is now working on a New Years Event. No other venue or company has the influence and the audience to successfully create and offer an 18 + event for college students on New Years. The New Years event will be a 9 hour long event consisting of a pre-ball drop from 10pm-2am at a location TBA, and an after party from 2am-12pm (New Years Day) at our regular venue Deco Lounge.
 
We are reaching out to all of our friends within the industry and asking them to help us spread the word! If you have an artist that you would like to launch, if you are a DJ that would like to be included in our rotation for this event, if you are part of a company that would like to be affiliated or sponsor this event. Please contact our Public Relations Manager, Jacklyn Mendoza (rmendoza_j@yahoo.com) with your information. Time is essential, so please contact Ms. Mendoza as soon as possible, so details and negotiations can begin immediately.
 
We look forward to hear from you!
 
“Your Source for Everything College”
 
Contact:
Jacklyn Mendoza, Public Relations Manager

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This is Techno: Richie Hawtin at the Virgin Mobile Festival 2008

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Okay…so in all my years of working in and around DJ culture, I never got the chance to hear Richie Hawtin spin. I wasn’t much into rave culture or Techno. I was mostly into the house sound with DJs like Roger Sanchez, Erick Morillo and Danny Tenaglia. Boy, now do I know what I’ve been missing! My favorite DJ is Terry Lee Brown Jr., who is the bridge between the former and the latter. Terry Lee Brown Jr brings the flavor of house, but also the sounds of Hawtin’s techno. I’ve now connected the dots and hope you will too.

For those of you who don’t know Richie Hawtin, he’s a legendary DJ/Producer who made music under the pseudonym Plastikman. Recently he’s been producing under his own name. He’s also responsible for input into the development of DJ tools like Stanton’s Final Scratch and–correct me if I’m wrong–has a hand in the online music store, Beatport.com. I think that’s true. Need to check my sources.

On this day, the crowd of young people who follow Richie showed up and were rewarded with an incredible performance. Hawtin created such energy with his music, it leaned into the spiritual realm all DJs who operate in Techno and its many offshoots. The minimal pounding beats, staccato fills, clicks, mind numbing leads and all sorts of intelligent sounds took your breath away. Everyone in the place, face forward toward the stage, hands slicing and fisting pumping in the air. On this day, it was Richie’s tribe of followers seeking the elements of life, love, joy and pain in his music.

Our new friend, Tiphany Parker, who’d we’d met the day before during the Underworld event, had also never experienced a Hawtin set. She was blown away as well. Richie just earned himself another new fan. I know she’ll be scouring Beatport and the other services for the rest of the week looking for Hawtin’s Plastikman tracks, while hoping to learn more about his history and the legacy he’s built in the DJ culture and Techno genre. I’m a new (renewed?) fan as well.

I thought I knew before, but I really didn’t. Even though I’ve heard Carl Cox spin at the long defunct Twilo, seeing Richie in the tent at the Virgin Mobiel Festival was a different experience altogether. Now, I can honestly say that I know why they use the term, “This IS Techno!” Because, with Richie…this REALLY IS Techno! It’s a way of life, just like Rock or Alternative. It has its roots, fashion, dance moves…everything. It’s a genre that will come and go but never die. We see new genres, like Electro, becoming the fad of the moment. But the contributions of Techno makes the sounds of Electro possible. A parent child relationship if there ever was one.

One final note. I have to personalize apologize to Richie, or anyone who reads this blog for that matter, for never making the effort, until now, to hear him tear it up. As someone who’s been in the electronic music scene for some 25-years, I should know better. I guess now, I do.

Person Danny Tenaglia.
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Steve Lawler at the Virgin Mobile Festival 2008

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Tony Z and Madsol Desar at Moomia–Saturday, August 16 at 10pm

Moomia NYC
Moomia NYC

On Saturday, August 16, DJs Tony Z and Madsol Desar take the wheels at Moomia, 157 Lafayette Street in downtown Manhattan. This Eygyptian themed lounge doubles as a hookah bar and also serves sushi.

Madsol Desar and DJ Das will spin current and classic hip hop, house and reggae downstairs, while Tony Z. sets up his MacBook Pro on the main floor for a latptop set, blending a mix of tech, progressive and house classics.