Netmix Global House Podcast featured on Beatportal.com
Thursday, June 12th, 2008
Beatportal.com, the daily blog journal run by the folks at Beatport.com, where kind enough to run my latest Netmix Global House Podcast in the Community feed section. You can check out the posting here.
Many companies are now looking to users to generate content for their blogs. Hiring bloggers is an expensive proposition against revenues. If you’re traffic doesn’t cover the cost of the hosting and content production, then it’s smart to look to the user community to develop content for a web site. We may be doing that ourselves very soon!
On another note, we’re moving away from Podpress for Wordpress as a Podcasting plug-in. It seems the developer is no longer supporting the application since 2007. As far as we can tell, Podpress has become extremely problematic, conflicting with more recent plug-ins, to the point that it breaks the plug-in repository in your Wordpress admin. We found the new Podcasting plug-in. When used in conjunction with a Feedburner_Feedsmith plug-in, we think it works quite nicely.
Podcasting supports iTunes, but it does not have links to the other podcasting web site featured through Podpress. It also does not host a download link with its player, nor does its player show the number of downloads. A bit disappointing, yes, but do I really need to tell people how many podcasts have been downloaded? Or, is that just a bit of ego on my part? I’ll go with the ego and forgo displaying the number for now. As long as I know what it is and that number is in overall subscriptions, I’m going to say that’s more important to Netmix growth over the long term.
That being said, my workaround was to simple. I added a text link under the Podcasting player provided by Feedburner to allow anyone to subscribe to my podcast feed. That way, it will ping users who have subscribed to the podcast with updates, in the same way that Podpress functions.
In a nutshell, I think we’ll be better off for the time being. Feedburner is quite a powerful way to organize and distribute feeds. For Netmix, that’s another great analytics tool, which compliments our Google Analtyics and GetClicky accounts.
If you’ve stumbled across this post, Netmix Media is the parent of Netmix.com. The company consults to media & entertainment organizations on web strategy, including blog and site development, rich media application development, Internet marketing and promotion and a host of other services. Contact Netmix Media if you need help with your web site or blog.
Tony Zeoli is an innovative digital media product development consultant who has been at the forefront of the convergence of music and technology since he founded Netmix.com in 1995. He has guided music, video and web application product development and strategy for a wide range of companies including Cablevision, the Associated Press and Entertainment Media Works.
