The 2007 Digital Music Forum East is fast upon us. This year’s edition takes place at the Museum of Jewish Heritage, 36 Battery Place in Lower Manhattan, New York City. Generally, you’ll find major label digital music executives hashing out their marketing and business strategies for business products and companies that service the industry presenting their wares in the adjacent presentation areas. The DMG is proving to be one of the most popular digital music conferences, where connections are made and business deals are sealed.

I’ve been attending these important industry events for the past three or four years, and it’s amazing to me that I haven’t yet run into a single dance music industry executive. While the Winter Music Conference is important, those who bypass these digital music conferences will find themselves behind the times when it comes to making important choices that can make or break labels and artists in the Internet age.

Yes, it’s expensive, but they usually have pre-registration rates. I’ve gone on their generous student rate, as long as you have a valid student ID. As a nightschool student in the Digital Communications and Media program at NYU, I fortunately am the proud owner of a university ID, which has saved me money for the more expensive conferences. You can even volunteer. This year, I placed a student who was interested in attending with the event. The connections he’ll make there are invaluable to his career in the business.

For more information on this year’s Digital Music Forum, please visit the conference web site at http://www.digitalmusicforum.com/east07.html.

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