As if I didn’t have enough to do, I’m flying Jet Blue on Monday to Long Beach, CA, where I’ll pick up a car and head into the desert for my first ever drive from LA to Vegas. A trip I’ve never made before. Should be great fun.
My girlfriend, Missy, bought me an Airtunes adapter for Valentine’s Day, and now I can listen to my iPod in the rental SUV.
Why the trip? Well, first I’m off to Vegas to attend two premier fashion retail events, where I’m seeking to connect with marketing executives from the major urban and youth culture fashion brands to see what’s in store at the intersection of music and fashion for my job at StarStyle.com. I’ll be blogging and photoblogging for the event, both on Netmix and StarStyle.com.
The first event, The MAGIC Marketplace, takes place from February 21st to the 24th. Over 3,500 men’s, women’s and children’s apparel and accessories companies representing 5,000 brands and 20,000 product lines premier their latest collections at the Las Vegas Convention Center. The parties are fabulous and the list of brands is longer than you can imagine. Companies like Juicy Couture, Pelle Pelle, Michael Kors, Ocean Pacific, Steve Madden, XOXO, Triple 5 Soul, Ecko Unlimited, RocaWear, Todd Smith, BCBG and many, many more will be on hand.
Unfortunately for most, MAGIC MARKETPLACE is an industry trade-show and is not open to the general public. For more information, visit the show’s web site at MagicOnline.com.
The second event, Project Global Tradeshow, takes place in Las Vegas at the Sands Expo Center from February 21st to the 23rd. A relatively new tradeshow for men’s fashions, Project Show proclaims itself to be “a new type of event combining the best of traditional and alternative shows…the show’s environment is sophisticated and fresh…”
Brands on hand include Meltin Pot, Lacoste, Ryan Roberts, 55DSL, Apartment, Addidas Originals, B United, Andrew Marc, BC Ethic, C&C California, Converse, Fila, Fred Perry, John Fluevog Shoes and even a line from actor, John Malkovich, Uncle Kimono.
On Wednesday night, I head back to LA for Thursday kick-off of Music 2.0, which takes place at the Radisson Hotel, Los Angeles, Westside on February 23rd and 24th.
Music 2.0 “brings together industry leaders to analyze trends and developments affecting the business of digital music, including music’s growing portability, digital distribution, piracy, desktop music production, industry consolidation, online marketing, and the rapidly expanding number of services targeting music consumers.”
I’ll be meeting with various music industry executives in regards to the upcoming launch of the music section of StarStyle.com, as well as blogging, photoblogging and podcasting from the conference here on Netmix.
For more information, or to register for the event, check out Music 2.0 at ihollywoodforum.com.
