Tag: IAB

IAB Mobile Buyers Guide

The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising.

The guide includes an overview of the U.S. mobile advertising market including its audience breakdown and specific advertising options for reaching those segments, key definitions in mobile display and messaging.

The IAB says, “This guide will give you the background information to help answer these questions, as well as provide an overview of the marketplace, definitions, and practical examples to gain a greater understanding of mobile as an advertising platform.”