Clear Channel and Taylor Swift’s Big Machine label reach a deal

  1. Netmix has put together a mix of blogs posts, news articles, and tweets from around the web about this landmark deal. Here is the announcement on Big Machine Label Group’s blog and a tweet out about the announcement from Taylor Swift’s Twitter feed.
  2. TaylorUpdate
    Taylor Swift’s Label Inks Groundbreaking Deal With Clear Channel http://sns.mx/QBjRy1
    Fri, Jun 08 2012 21:58:00
  3. Financial Times writer, Christopher Caldwell, weighs in on how this deal affects the future of radio.
  4. The radio industry was abuzz. FMQB, an established industry publication, published this post and followed up with a story about Irving Azoff’s take on the landmark deal.
  5. The Wall Street Journal and New York Times quickly picked up the story. Headliner.fm and TuneCore published their take on the news. And, Billboard, MTV, and Variety weighed in quickly with posts about the deal.
  6. TuneCore
    Taylor Swift’s Big Machine Gets Paid – Clear Channel rationale “trying…come up with a predictable model.” http://ow.ly/bqSzj @gah650
    Thu, Jun 07 2012 15:02:15
  7. headlinerfm
    Deal by Swift’s Big Machine paves way for Clear Channel to grow digital radio: “In exchange, the artists agreed… http://fb.me/1ujUFG9EP
    Wed, Jun 06 2012 23:22:24
  8. While this is the first in, most likely many announcements to come, its unclear how much revenue is on the table for Big Machine. With Clear Channel brokering independent deals in lieu of any agreement between the recording and radio industries, are those deals fair and equitable? With the onus upon labels to cut a deal with the radio powerhouse, will other broadcast outlets follow suit? And, how are these royalties going to be tracked and distributed to labels beyond the deal? Many questions remain to be answered. While this bodes well for artists, it could take a while for many independent labels to reach agreements with the radio networks.

About Tony Zeoli

Tony Zeoli is a digital media strategist, innovator, and entrepreneur. He founded Netmix.com in 1995, which was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony has innovated at the intersection of music and the Internet for the past thirty years as a project manager, product manager, information architect. He is also the founder of Digital Strategy Works, a WordPress web design and digital marketing agency in Asheville, NC.

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