In this video interview with Portfolio Magazine, Korean music executive Jin-Young Park discusses broadband penetration in South Korea and how that has affected music sales and what he believes is the death of the album as we know it. He sees a future in singles sales and the band as a brand, it’s name plastered over phone cards, devices, merchandise and a host of other marketable products.

What may be great for the pop-star isn’t as appealing to musicians who are cautious about selling out. The jury is still out on how those artists are going to survive in a music business that could ultimately be even more damaged by aligning itself with corporations than actually being about the music and the fan first. If music fans are willing to accept the double-edged trade off, then take the check and cash it.

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