Only 1 online music company at O'Reilly Web 2.0 Expo?

So, I’ve been trolling the Expo floor looking for music industry compatriots. Nada. Nill. Nothing. I haven’t seen one person I know from the music industry here at the O’Reilly Web 2.0 Expo.

Now, I know we have our own conferences and agendas, but this Web 2.0 Expo is about SOCIAL MEDIA! One would think there should be record industry folk, artists, managers and other music industry people trying to learn and understand Facebook application development, how Open Social is going to transform their online promotion efforts, what cool mobile and web applications are in the works. Companies that showcase here don’t showcase at Music 2.0 conferences and vice versa.

I call for a convergent strategy. Music 2.0 folks should embrace Web 2.0 product development so they can learn how long it takes, how much it costs, how things go viral, the power of blogs and search and all the other intangible factors that going into making the 2.0 world such a force. They should be reaching out to the technology folks here to understand the power of the medium. I mean, how many folks do you know Twitter each other to meet at parties in NYC? Not many that I’m aware of. They may use it, but being out here you get the ethnographic viewpoint of why Twitter is so powerful. Artists should be using Twitter. DJs should also use Twitter to announce tracks they are playing, as they are being played. There are all sorts of uses.

I learned a lot here and will bring it back to NYC for much discussion. There is a Web 2.0 Expo scheduled for NYC in September. Maybe everyone’s holding out until then?

Oh…I almost forgot. The one company I met with, MixMatchMusic.com, are currently in beta. They’re building an online sequencing tool for musicians and DJs to produce with. It’s a software as a service online application. Their competitors are companies like Jamglue.com and SpliceMusic.com. They’ve got a bit of a different angle on it. I got an invite to the private beta and will let you know what I think in a future post.

About Tony Zeoli

Tony Zeoli is Founder and CEO of Netmix.com and Radio Station by netmix.® Originally launched in 1995, Netmix was was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony had launched the world's first Internet mix show website featuring the most influential DJs from around the globe. After two-and-a-half decades, Netmix has since evolved into an online station directory and powerful WordPress plugin, Radio Station, for broadcasters and webcasters to manage their statioon's show schedule in WordPress. Tony has been an innovator at the intersection of music and the Internet for the past thirty years in project management, product development, and digital strategy,. He is also the founder and CEO of Digital Strategy Works, a WordPress web design and digital marketing agency. And, Executive Producer of the Asheville House Music Society, an online House Music mix show. Tony is located in Asheville, NC where he loves to mountain bike, hike, and play golf with his son.

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