Kerri’s tweet announced the post at 3:37 pm on June 26th. We caught hundreds of tweets and RTs (re-tweets), pushing this amazing blog post on her new hotwaterinc.tumblr.com blog (Bit.ly reports over 1,500 clicks!) around the world in a matter of seconds. Her premise: “Artists are getting comfortable, some fans are starting to notice, and the ancients are rhapsodizing about the way we used to do it (for you younglings, that’s a track reference).”
Contemplating Jacob Schulman’s (Dancing Astronaut) plea for some successful touring DJs to stop “pressing play,” Mason gave us her reason for publishing the post: “…the only reason I’m writing this now is because someone else – someone who is experiencing this music for the first time – finally said it himself. For an old fan like me, Schulman’s final paragraph, a direct plea to DJs, is practically a tearjerker: “Don’t be afraid to take risks. Don’t be afraid to play a song that you released in 2011, 2010, or 1995 for that matter. Don’t be afraid to play a new song from an up-and-comer that has the potential to make people ‘go bananas.’ Don’t be afraid to omit your latest single for once. Don’t be afraid to leave us wanting more.”
I’m not a blogger and rarely write in the first person. But here’s a manifesto abt DJs, inspired by recent events. http://bit.ly/LpMdbr
Kerri went on to describe her experiences in DJ culture working the coat room at the legendary underground club, Vinyl, where Danny Tenaglia was known to set out on extraordinary journeys through musical history for hours on end, leaving his dedicated crowed breathless as nights turned into day and punters would head home in the morning sunshine, surely exhausted from experiencing an orgy of sounds that only Tenaglia could deftly blend together, only to do it all over again the following week.
We’re not going to go through the entire opus here. You should click the http://bit.ly/LpMdbr link, read and get educated on what it was like to live and breathe DJ culture from the eyes, ears and soul of a child of the Electronic Dance Music movement. From someone who has dedicated her life to the exploration and dissemination of information about the artists, the music and the business of DJ culture.
If you care about music – or enjoy reading smart, heartfelt writing – you need to check out self-proclaimed “dance music lifer” Kerri Mason’s take on the state of the genre.
Industry veterans and services hit the RT button on Kerri’s epic post. From DJ/producer Scott Wozniak and Beatport to author Bill Brewster, Ultra’s David Waxman and promoter Rob Fernandez, the applause grew louder and compliments rained down on Kerri’s personal and HotWaterIn accounts through Twitter and Facebook.
@HotWaterInc Beautiful article, Kerri. Just what I needed at this precise moment in time. http://hotwaterinc.tumblr.com/post/25938207447/hitstart