Radiohead — House of Cards

This Radiohead video has been making the rounds on the intertubes for a few weeks now, but the methods used to create it are so crazy that it deserves a little extra attention. Not content to use anything as conventional as, I don’t know, cameras or lighting, Radiohead’s team used the following methods to produce this Tron-meets-Apple-IIE-and-executive-pin-art video:

“…Two technologies were used to capture 3D images: Geometric Informatics and Velodyne LIDAR. Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.”

Confused? Me too, a little bit. Check out the making-of video on Google to shed some more light on the process, and while you’re there, download Radiohead’s visualization data and create your own video.

Radiohead - In Rainbows Radiohead – In Rainbows

– by Melanie Donnelly

About Tony Zeoli

Tony Zeoli is a digital media strategist, innovator, and entrepreneur. He founded Netmix.com in 1995, which was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony has innovated at the intersection of music and the Internet for the past thirty years as a project manager, product manager, information architect. He is also the founder of Digital Strategy Works, a WordPress web design and digital marketing agency in Asheville, NC.

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