Social Influence and the SIM Score

A recent report from Razorfish released today indicates that about 33 percent of consumers are not connecting with brands on social networks. There are of course two ways to look at this. One, it could be that this large untapped audience presents a terrific opportunity for marketers. The second scenario is that brands are avoiding social media.

About Tony Zeoli

Tony Zeoli is Founder and CEO of Netmix.com and Radio Station by netmix.® Originally launched in 1995, Netmix was was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony had launched the world's first Internet mix show website featuring the most influential DJs from around the globe. After two-and-a-half decades, Netmix has since evolved into an online station directory and powerful WordPress plugin, Radio Station, for broadcasters and webcasters to manage their statioon's show schedule in WordPress. Tony has been an innovator at the intersection of music and the Internet for the past thirty years in project management, product development, and digital strategy,. He is also the founder and CEO of Digital Strategy Works, a WordPress web design and digital marketing agency. And, Executive Producer of the Asheville House Music Society, an online House Music mix show. Tony is located in Asheville, NC where he loves to mountain bike, hike, and play golf with his son.

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