On set for Machete Music artist Notch

Tony Z on set for Notch

On Thursday, I headed over to Broadway Studios in Brooklyn’s Greenpoint section to go on set with Machete Music recording artist, Notch (Notch on MySpace) for the shooting of “Dale Pa’ Tra (Back It Up),” the first single from his forthcoming album, Raised By The People. We tracked all the styles from the shoot. The video and style info will appear in the StarStyle.com Media Player in a few weeks. I’ll post to let you know when it’s ready.

If you’re not familiar with Notch, he’s a fantastic singer who fuses Latin (reggaeton, salsa), R&B, reggae, hip hop. In the 90’s, he was one half of the popular dancehall duo, Born Jamericans. His debut on Machete Music drops May 27th.

Check out these photos from the shoot.

Notch

Notch Gets Make-up

Notch Performing Back It Up

Notch On Set Performing Back It Up

Haven’t seen Notch before? Here is a YouTube video of the Baby Ranks feat. Notch single, Verme. It’s also from Machete, the hottest Latin label today.

About Tony Zeoli

Tony Zeoli is a digital media strategist, innovator, and entrepreneur. He founded Netmix.com in 1995, which was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony has innovated at the intersection of music and the Internet for the past thirty years as a project manager, product manager, information architect. He is also the founder of Digital Strategy Works, a WordPress web design and digital marketing agency in Asheville, NC.

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