Author: Tony Zeoli

Tony Zeoli is Founder and CEO of Netmix.com and Radio Station by netmix.® Originally launched in 1995, Netmix was was considered by Billboard Magazine to be the "innovation and advancement of dance music on the Internet." Tony had launched the world's first Internet mix show website featuring the most influential DJs from around the globe. After two-and-a-half decades, Netmix has since evolved into an online station directory and powerful WordPress plugin, Radio Station, for broadcasters and webcasters to manage their statioon's show schedule in WordPress. Tony has been an innovator at the intersection of music and the Internet for the past thirty years in project management, product development, and digital strategy,. He is also the founder and CEO of Digital Strategy Works, a WordPress web design and digital marketing agency. And, Executive Producer of the Asheville House Music Society, an online House Music mix show. Tony is located in Asheville, NC where he loves to mountain bike, hike, and play golf with his son.

Report: FTC Asks Court To Shut Down Illegal Pyramid Operation BurnLounge

I hate to say that I was right, but I’m going to say it anyway. And, not only am I going to say it, I’m going to say it loud: I TOLD YOU SO!

Today, I learned through Mi2n’s music industry news service that Burnlounge, a company I’ve railed against here on this blog (click on link to see original story), is the target of the United States Federal Trade Commission. The FTC is moving against Burnlounge to shut down is operations, citing the companies business model as a “pyramid” scheme.

So…to Barry, whom I’ve parried with over the last four months or so on this subject, I say: I told you what this was from the get go, and you adamantly refused to capitulate that the service is a ponzi scheme. Now, the federal government has confirmed just that. Burnlounge will be gone before you know it and thousands of people will be out of their hard earned dollars this scam stole from them. You should be ashamed of yourself, my friend. Because you were one of the people who were out there spreading the message of false hope yourself. Now, where are you? Now, what do you have to say for yourself?

Anyone in the business of music who got involved with Burnlounge should be taken to task. There is one woman in particular who posted to this very blog, that was directly involved in BurnLounge. That woman works for an independent record company. I’m not going to point the finger directly at you, because you know who you are. My question to you is, how can you live with yourself knowing that you misrepresented artists, music fans and your friends who trusted you and supported this idea based on your word? Now, what are you going to do?

Here is the link to the article on Mi2n.com and I’ve republished below as well:

http://www.mi2n.com/press.php3?press_nb=100940


FTC Asks Court To Shut Down Illegal Pyramid Operation BurnLounge

On June 6, 2007, the FTC filed a complaint in the U.S. District Court for the Central District of California against BurnLounge, Inc. The complaint charges that BurnLounge sold opportunities to operate on-line digital music stores that was, in fact, an illegal pyramid scheme. The agency is seeking a permanent halt to the illegal pyramid practices as well as other illegal practices alleged in the complaint.

According to the FTC, BurnLounge recruited consumers through the Internet, telephone calls, and in-person meetings. The sales pitch represented that participants in BurnLounge were likely to make substantial income. BurnLounge recruited participants by selling them so-called “product packages,” ranging from $29.95 to $429.95 per year. More expensive packages purportedly provided participants with an increased ability to earn rewards through the BurnLounge compensation program.

The BurnLounge compensation program primarily provided payments to participants for recruiting of new participants, not on the retail sale of products or services, which the FTC alleges would result in a substantial percentage of participants losing money.

The FTC specifically alleges that the defendants operate an illegal pyramid scheme, make deceptive earnings claims, and fail to disclose that most consumers who invest in pyramid schemes don’t receive substantial income, but lose money, instead. These practices violate the FTC Act, the agency alleges.

The FTC has asked the court to halt the deceptive practices and misrepresentations and to freeze the defendants assets, pending a trial, to preserve them for consumer redress. At a hearing on the FTC’s request for a temporary restraining order, on June 8, 2007, BurnLounge’s attorneys asked for more time to respond fully, and U. S. District Court Judge George Wu ordered that a full hearing on the FTC’s request for a preliminary injunction and asset freeze be held on June 19, 2007, after which he will rule on the FTC’s requests.

In addition to naming BurnLounge, Inc., a Delaware corporation based in New York City, the Commission’s complaint also names: Juan Alexander Arnold, of Studio City, California; John Taylor, of Houston, Texas; Rob DeBoer of Irmo, South Carolina; and Scott Elliott of Forney, Texas.

This case was brought with the invaluable assistance of the Office of the Attorney General of South Carolina.

Over the last 10 years, the Commission has halted 17 pyramid schemes and has collected almost $90 million in consumer redress and tens of millions of additional dollars in suspended judgments.

Last.fm acquired by CBS Corporation for $280 Million

Last.fm, the popular London-based music recommendation social networking web site, was acquired for U.S. $280 Million by CBS Corporation.

The web site claims over 15 million active users. Its London base is important strategically for a company operating in the music space, as the legalities of Internet music business differ in some respects than in the United States.

For more, see http://news.bbc.co.uk/1/hi/technology/6701863.stm for the story.

On set for Machete Music artist Notch

On Thursday, I headed over to Broadway Studios in Brooklyn's Greenpoint section to go on set with Machete Music recording artist, Notch (Notch on MySpace) for the shooting of "Dale Pa' Tra (Back It Up)," the first single from his forthcoming album, Raised By The People. We tracked all the styles from the shoot. The video and style info will appear in the StarStyle.com Media Player in a few weeks. I'll post to let you know when it's ready.

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Ror-shak from DB and Stakka; Drum & Bass is back and better than ever!

Koch Entertainment, once thought of as a mail-order music company releasing specialty childrens compilations and other nice albums have become quite aggressive as of late with hip hop and rap releases. In March, the company released Deep by Ror-shak, the alias behind legendary drum & bass DJ and Breakbeat Science co-founder, DB and underground drum & bass remix producer Stakka. The new electronic mix leans down-tempo, drum & bass and features vocals by Morningwood’s Chantal Claret, Lisa Shaw, Julee Cruise, and Wendy Starland.

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Javier tour dates with Joss Stone

What would happen if you mixed Usher and Bryan McKnight with Mark Anthony and Luis Miguel? You'd most likley get one heck of a recording artist named Javier. Already one of my all-time favorites, this budding superstar recently announced tour dates with none other than Virgin Records soulstress, Joss Stone.

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More on the disappearance of M3 Summit from Miami New Times

A user posted this link to a recent article in the Miami New Times on the disappearance of the M3 Summit from this year’s Winter Music Conference, in “Comments” on my original posting.

http://www.miaminewtimes.com/2007-03-15/music/spring-break

More photos from SXSW 2007

When I wasn’t running around trying to check out bands, I had camera in tow and took a bunch of photos. Click on this link to check them out in this blog’s photo gallery. I’ve posted a few below to get you started.

Best of SXSW 2007 1

Stylist Brandy Hariton and Sweat Records owner, Lauren Reskin

Kudu at SXSW 2007

Best of SXSW 2007 2

Nettwerk President Terry McBride

Netmix SXSW Podcast Interview w/ John Toone, CEO of Muzu.tv

Muzu.tv logoAfter a 4-day swing through South by Southwest in Austin, TV, I’m back in New York wading through the content I’d generated during the festival. While walking through the main exhibit hall, I ran across a number of companies promoting products and services to artists. Muzu.tv is one that caught my eye. In this Netmix SXSW podcast, Muzu.tv CEO, John Toone explains the company’s toolsets and philosophy.

The two-year old company are planning a late Q2 launch of their online platform of front end and back end tools allowing recording artists, labels, DJs and DVD DJs, record producers, remixers, video artists, directors and more to build and maintain highly customizable online profiles. In addition to general profile features, under a simple set of tabbed headers, creative types can build a network of video channels alongside a library of copyrighted works, which can all be made available for streaming or paid/free download, with rights issues, transactions and tracking all handled within the system.

DJs, remixers and video remixers can create their own profiles, grab samples or tracks from other artists in the system and create new tracks and mashups, with all rights, clearances or transactional payments handled through as well.

The service provides promotional tools within the network. Profiles have a variety of social networking features and the ability to handle merchandise transactions, like t-shirts and ticket sales. A wiki provides user generated content organized by city about upcoming performances, bios on bands and other relevant information that can be added or edited and updated by anyone in the network.

Recently, the company made its public debut at Midem, the world’s largest music conference in Cannes, France. In our interview, Mr. Toone relayed that feedback was positive, considering the number of entrants in the marketplace competing for the attention of the world’s bands, musicians and DJs. Mainly, it’s the simplicity that’s key. With an interface that generally keeps the user from having to scroll down to view, presenting the content generally above the scroll in a mostly Flash-based experience, the web sites core principle is K.I.S.S., which stands for “Keep it simple, stupid.”

Operating out of Dublin, Ireland with staffers in London and New York, Muzu.tv CEO, John Toone applied his extensive music legal experience in business affairs at both Virgin and A&M to create a legal and scalable platform to distribute copyrighted works with an extensive tracking system. Copyright owners are excited about the company’s plan to share revenues from video pre-roll and banner advertising with those contributing to the network. Where applicable monies will be distributed back to copyright owners on the sale of new works created within the system should they be downloaded. A pretty neat feature in itself, but widely dependent on creators to upload to the system.

To the layman, one would probably ask how is this different from MySpace, YouTube and other user-generated content companies in the marketplace? A key differentiator is that Muzu.tv was built by music industy folks who have a deep understanding of the challenges facing copyright owners in a widely fragmented space, providing a legal platform to ingest and redistribute content with rights tracking and payments handled organically by the system. Instead of a build and worry about the rights later, which is what MySpace and YouTube orginally did, the creators of Muzu.tv saw the need to provide an efficient rights-based system.

I have yet to look through any agreements a copyright owner would agree to to upload their content, but I believe the system is built on retaining rights while Muzu shares in revenues generated by those rights.

The challenge facing Muzu.tv is to convince the world’s band’s already on MySpace, YouTube and other music plaforms, like CDBaby, to move over to and leverage to Muzu.tv stystem. MySpace’s partnership with SnoCap gives artists the ability to offer their tracks for sale on MySpace’s pages. However, the downside with Snocap/MySpace is the reliance on third-part providers to build widgets. Many MySpace pages are disjointed, broken and can crash browswers after artists add some of these third-party tools. Given the technology the company has built and its founders vision, the technology comes from one source, not unlike Apple’s proprietary system. Although it’s great that a cottage industry is being built around MySpace for third-party solutions, having a place like Muzu.tv could save artists time and money with a closed system that will add new products after extensive testing.

I’m thinking it’s reasonable to believe Muzu.tv, given the intellectual and technology capital in the company, should do quite well once artists begin to trust the service and use it as their home base and an extension of their own web sites.

Netmix SXSW Podcast: Dr. Matthew Dunn, CEO of Music IP

Netmix presents a SXSW 2007 podcast with Dr. Matthew Dunn, CEO of Music IP. The company is a leader in the audio fingerprinting and music recommendation space with a catalog representing over 28 Million tracks.

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SXSW Update: No Kudu at Nublu party

This pic seems to sum up New York-based pop electro funk band Kudu's performance last night at Austin's Club One 15. After what seemed to be about an hour to set up the band's equipment, for some reason, the main microphone didn't work.

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